A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to promote instant public recognition. The current era of logo design began in the 50s with the Modernist movement. Many corporations and other entities use an ideogram or an emblem, or a combination of both, as a logo. An effective logo may consist of both an ideogram and the company name to emphasize the name over the graphic and employ a unique design via the use of letters and additional graphic elements. (Excerpt from Wikipedia)

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